Data can be an extremely powerful tool to make good decisions, but if it’s used incorrectly, it can lead to inaccurate insights and incorrect actions. With the right BI tool, citizen data scientists from a range of business teams will be given direct access to datasets to look for new insights.
There’s a lot of room for confusion and misunderstanding, so teams need to put processes in place to make sure the right people are discovering the right insights at the right time.
