OVERVIEW
For retailers, understanding there customers’ buying habits is highly valuable. Insights about customer satisfaction, demographics and buying price can drive decisions for marketing, sales and even inventory management.
OBJECTIVE
Increase profit by optimizing the marketing efforts, increasing the number of sales and discontinue unprofitable products.
- Increase revenue by selling higher quantity at optimal selling price
- Increase sales by improving marketing effectiveness through understanding of the customers’ buying habits
- Increase profit by discontinuing products with dissatisfying revenue returns