“We need to understand our data now!”
If they’re not literally screaming it, businesses across the world are feeling the sentiment as they scramble to harness the power of their data. The fear of being left behind by the data revolution is spurring them to action — and many are making hasty, ill-informed choices.
If you’re ready to harness the power of data analytics, know this: the tools you choose will have strategic consequences for your company. And wrong choices can have a signicant impact.
There are plenty of opportunities for this decision to go wrong.